Did you know the marketing secret behind placing a Pepsi refrigerator near Coca-Cola?

Did you know the marketing secret behind placing a Pepsi refrigerator near Coca-Cola?

 Have you really asked yourself why one of the two companies should put the refrigerator close to the competing refrigerator even though it can choose another distant place?

The secret behind this is that if you only find a Pepsi refrigerator, your brain is thinking about whether I really need to drink Pepsi.

But the question is in case you find the two refrigerators drink Pepsi or Coca-Cola. Here you do not need to convince your subconscious mind to drink a soft drink so your question here is different and it is What should I choose, that is, you and the sales have been convinced and entered the buying stage, not whether to drink or not, you now do not need more persuasion?

The goal here is not to sell more, but their goal is to sell only.

In the case of one Fridge your chance but 100% or 0% it is either selling or not!

In the case of the two refrigerators, your chance is either 100% or 50% and less than 0%And here your chances of selling have increased!

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When two rival companies like Pepsi and Coca-Cola place vending machines next to each other in a mall, it's known as "guerrilla marketing" or "ambush marketing." The strategy behind this tactic is to create a sense of competition between the two brands and encourage consumers to choose. The idea is that by placing machines next to each other, consumers are more likely to notice them and choose one over the other, resulting in increased brand awareness and sales.

This strategy can be effective because it creates a sense of excitement and competition, which can interest consumers and make them more likely to try products. In addition, placing vending machines in an area with high traffic, such as a mall, can increase the chances of them being seen by potential customers.

It is important to note that this approach can also have negative consequences, as it can be considered an aggressive move and can lead to negative perceptions of brands. In addition, it is important to be aware of and comply with all regulations, as it is common for malls to have rules regarding vending machine placement and ambush marketing.